Define 'e-commerce.'

Define 'e-commerce.'

• A. The process of developing software applications
• B. Buying and selling goods or services using the internet
• C. A method of increasing website traffic
• D. A strategy for managing digital marketing campaigns

Answer: (B)

E-commerce refers specifically to the buying and selling of goods and services over the internet. This encompasses a wide range of online business activities, including retail, wholesale, and services, enabling consumers to conduct transactions online rather than in a traditional storefront. The rise of e-commerce has transformed shopping behaviors by providing convenience, accessibility, and a broader selection of products while often reducing costs for consumers. The other options focus on different aspects of the digital landscape. Developing software applications is a separate endeavor from e-commerce, as it pertains to software engineering and development rather than transactions. Increasing website traffic is a measure often used in digital marketing, but it does not directly involve the act of buying or selling. Similarly, managing digital marketing campaigns is an important component of online business strategy but does not define e-commerce itself. Thus, the definition that correctly encapsulates the essence of e-commerce is the buying and selling of goods or services using the internet.

E-commerce refers specifically to the buying and selling of goods and services over the internet. This encompasses a wide range of online business activities, including retail, wholesale, and services, enabling consumers to conduct transactions online rather than in a traditional storefront. The rise of e-commerce has transformed shopping behaviors by providing convenience, accessibility, and a broader selection of products while often reducing costs for consumers.

The other options focus on different aspects of the digital landscape. Developing software applications is a separate endeavor from e-commerce, as it pertains to software engineering and development rather than transactions. Increasing website traffic is a measure often used in digital marketing, but it does not directly involve the act of buying or selling. Similarly, managing digital marketing campaigns is an important component of online business strategy but does not define e-commerce itself. Thus, the definition that correctly encapsulates the essence of e-commerce is the buying and selling of goods or services using the internet.